Ian Wiedenman blog

I grew my company ITW Creative Works from a start-up to a thriving creative development agency through strategic business growth and strong client relationships.

From Idea to Launch: My Process for Developing New Projects

From Idea to Launch: My Process for Developing New Projects
Entrepreneurship Project Management Startup Development 12 min read 11 comments

Discover Ian Wiedenman's step-by-step process for transforming innovative ideas into successful projects like Somiibo, Slapform.com, and StudyMonkey.ai.


How It All Began: The Birth of an Idea

Every great project starts with a spark, right? For me, that spark can come from just about anywhere—a random conversation, a problem I encounter, or even a sudden “Eureka!” moment in the shower (aren’t those the best?). My journey as a solopreneur began with these tiny sparks that ignited something much larger.

Back in the day, I was all about launching Somiibo. I was passionate, driven, and maybe a bit naive. But hey, naivety can be a blessing in disguise. It pushes you to dive headfirst into ideas without overthinking the “what ifs.” Somiibo wasn’t just a project; it was a learning experience that laid the groundwork for everything that came after.

As I ventured further into the world of solo entrepreneurship, I realized that the birth of an idea is like planting a seed. You don’t always know what it will grow into, but you nurture it with hope and curiosity. Sometimes the seed grows into something beautiful and robust like Slapform.com, a platform that simplifies form creation, or StudyMonkey.ai, an AI-powered study buddy that makes learning engaging and effective.

But let’s rewind a bit. Before these projects saw the light of day, they were just nebulous concepts floating around in my mind. The initial phase of an idea is all about capturing that fleeting thought before it slips away. I often jot down ideas in a notebook or type them into my phone—because trust me, inspiration can be annoyingly fleeting.

Once an idea lodges itself firmly in my brain, I start poking and prodding it from different angles. Why does this idea excite me? What problem does it solve? Can it evolve into something bigger? These questions help me sift through the noise and focus on the ideas that have the potential to become something more than just a fleeting thought.

So, that’s how it all begins for me—an idea, a spark, a seed. It’s the start of a journey that involves a lot of brainstorming, planning, and, eventually, launching. And no matter how many projects I tackle, that initial spark never loses its magic.

Brainstorming and Conceptualization: Where the Magic Happens

Ah, the brainstorming phase—where the sparks fly, the coffee brews endlessly, and the walls become plastered with sticky notes. It’s like alchemy for ideas. This part of the process is hands-down my favorite, and it’s where I really get to let loose and let my imagination run wild. You know, it’s kind of like that moment in a movie when the mad scientist’s lab lights up with gadgets and gizmos, and you can almost hear the crackle of pure genius in the air.

So, how do I kick off this whirlwind of creativity? It all starts with a good old-fashioned brain dump. I jot down every idea that pops into my head—no matter how outlandish or ridiculous it may seem. The goal here is quantity over quality. It’s amazing how often a seemingly absurd idea can morph into something truly groundbreaking. Plus, it’s a great way to get those creative juices flowing.

Once I’ve got a hefty pile of ideas, it’s time to sift through them. I like to categorize them into themes or potential projects. This helps me see patterns and connections I might have missed. It’s a bit like piecing together a puzzle, except there’s no picture on the box and the pieces keep changing shape. But hey, that’s part of the fun, right?

Next, it’s time to bring in some outside perspectives. I’ll often bounce ideas off friends, colleagues, or even strangers who happen to be around (sorry, baristas!). Getting feedback is crucial because it can highlight flaws or strengths that I might not have noticed. Plus, it’s a great way to gauge initial reactions—if someone’s eyes light up when you describe an idea, you know you’re onto something.

Once I’ve whittled down the list to a few promising concepts, I delve deeper into the details. This is where conceptualization really kicks in. I start sketching out rough drafts, writing preliminary outlines, and even creating simple prototypes if the project calls for it. This helps me visualize the end product and identify any potential roadblocks early on.

Throughout this entire process, I rely heavily on various tools and resources. For instance, I often turn to Mind Tools for brainstorming techniques and methods to keep my sessions productive. And when it comes to fleshing out business ideas, websites like Startup Donut offer invaluable guidance.

But let’s be real—sometimes, despite all the planning and feedback, an idea just doesn’t pan out. And that’s okay. Not every brainstorm leads to a thunderstorm. The important thing is to keep the creative momentum going. After all, as I’ve mentioned in my blog, innovation is the heartbeat of my solopreneur empire.

So, whether it’s a quiet morning with a notebook or a caffeine-fueled night with a whiteboard, the brainstorming and conceptualization phase is where the magic truly happens. It’s the playground of possibilities, and every project I’ve launched—be it Somiibo, Slapform, or StudyMonkey.ai—started right here, in this chaotic, exhilarating, and utterly indispensable stage.

Planning and Roadmapping: Turning Ideas into Action

So, you’ve got this brilliant idea bubbling in your brain, and you’re itching to bring it to life. But where do you start? That’s where planning and roadmapping come into play. It’s like having a GPS for your project development journey, ensuring you don’t end up in a metaphorical ditch somewhere. Let’s dive into how I turn those wild ideas into actionable plans.

First things first, I always begin with a clear goal. What am I hoping to achieve with this project? Is it meant to solve a problem, fill a gap in the market, or simply bring joy to its users? Defining the end goal helps in shaping the entire roadmap. It’s like knowing your destination before you start your road trip; otherwise, you might just end up driving in circles.

Once the goal is set, it’s time to break down the project into bite-sized chunks. Imagine trying to eat a whole pizza in one go—it’s just not practical (or pleasant). Instead, you slice it up. Similarly, I dissect the project into smaller, manageable tasks. This step not only makes the project less daunting but also allows me to track progress more effectively.

Next up is setting deadlines. Now, I know deadlines can sound scary, but trust me, they’re your best friend in project development. They keep you accountable and ensure that the project keeps moving forward. I use tools like Trello or Asana to set these deadlines and track progress. It’s like having a digital project manager who doesn’t nag but gently reminds you of what needs to be done.

But, hey, let’s not forget about flexibility. Life happens, and sometimes things don’t go as planned. That’s why I always build some buffer time into my roadmap. It’s like packing an extra pair of socks for a trip—you might not need them, but it’s comforting to know they’re there.

Communication is another crucial element in the planning stage, especially if you’re working with a team. Clear and consistent communication ensures everyone is on the same page and working towards the same goal. I often use Slack for team chats and Zoom for meetings. It’s amazing how much smoother things run when everyone’s in sync.

Lastly, I always keep an eye on the bigger picture. It’s easy to get lost in the details and lose sight of the end goal. Regularly revisiting the initial objective helps in staying focused and aligned with the project’s purpose. Plus, it adds a sense of accomplishment as you see how far you’ve come.

In conclusion, planning and roadmapping are the backbone of any successful project development journey. They turn chaotic ideas into structured action plans, ensuring you stay on track and achieve your goals. For more insights on balancing multiple projects and staying innovative, check out my blog post on balancing multiple projects efficiently and how I stay innovative in a rapidly changing market. Happy planning!

Execution and Launch: Bringing Projects to Life

So, you’ve got a killer idea, you’ve brainstormed like there’s no tomorrow, and your roadmap is tighter than a drum. Now comes the part where the rubber meets the road: execution and launch. This stage is where dreams transform into reality, albeit with a few hiccups along the way. Buckle up, folks. This is where things get interesting.

Executing a project is like baking a cake. You’ve got all your ingredients (your ideas), your recipe (your plan), and now it’s time to mix it all together and hope it doesn’t turn into a hot mess. I start by breaking down tasks into manageable chunks, creating a to-do list that’s longer than my grocery list after a two-week vacation. But hey, every tiny tick mark is a step closer to that sweet, sweet launch day.

One key aspect of execution is staying adaptable. I can’t stress this enough. Plans are great, but life has a funny way of throwing curveballs. Maybe a crucial team member gets sick, or your software decides to throw a tantrum. Flexibility is your best friend here. (If you want to know more about how I juggle multiple projects without losing my mind, check out this link).

Communication is another biggie. Regular check-ins, whether with your team or just yourself, keep everyone on the same page. It’s like being a conductor of an orchestra; you need everyone to be in sync to create that perfect symphony. And yes, there will be times when it feels more like a garage band practice, but that’s all part of the process.

When it comes to the actual launch, think of it as throwing a party. You’ve done all the prep, sent out the invites (or in this case, marketing emails), and now it’s time to see who shows up. Launch day can be nerve-wracking, but it’s also exhilarating. The key is to stay calm and remember that not everything will be perfect. There will be glitches, unexpected issues, and maybe a few metaphorical fires to put out. But that’s okay. It’s all part of the fun.

And don’t forget the post-launch phase. This is where you gather feedback, fix bugs, and make improvements. It’s like cleaning up after the party, but instead of a trashed living room, you’re dealing with user reviews and performance metrics. Embrace this stage; it’s where you learn and grow.

For those interested in the nitty-gritty of keeping projects fresh and exciting, my blog on innovation dives deeper into the magic behind it all. Spoiler alert: it’s all about passion and adaptability. Speaking of which, you might also enjoy my insights on balancing multiple innovative projects.

So, there you have it—execution and launch in a nutshell. It’s a wild ride filled with sleepless nights, endless coffee, and a whole lot of hustle. But trust me, seeing your idea come to life is worth every bit of it. If you’re curious about how I leverage technology to scale my projects, check out my experiences with Somiibo and StudyMonkey.ai.

Ready to bring your project to life? Let’s get to work!

Lessons Learned and Future Plans: Reflecting on the Journey

As I sit back and reflect on the rollercoaster ride that is launching projects, I can’t help but chuckle at the sheer madness of it all. Who knew that turning ideas into reality could involve so many sleepless nights, coffee-fueled brainstorms, and the occasional “aha” moment that makes you feel like a genius? But hey, it’s all part of the game, right?

Looking back, one of the biggest lessons I’ve learned is that no amount of planning can prepare you for the unexpected. When I first launched Somiibo, I thought I had everything figured out. Spoiler alert: I didn’t. But each hurdle taught me something invaluable. The key takeaway? Flexibility is your best friend. Be ready to pivot, adapt, and sometimes completely overhaul your plans when reality throws you a curveball.

Another gem of wisdom I’ve picked up is the importance of a solid support network. Even as a solopreneur, you don’t have to go it alone. Sharing ideas with fellow solopreneurs, seeking feedback, and even just venting about the latest bug in your code can be incredibly therapeutic. And let’s not forget the mentors and advisors who’ve been there, done that, and are more than willing to help you avoid the pitfalls they stumbled into.

Oh, and let’s talk about innovation for a second. Keeping projects fresh and exciting is no small feat. I’ve made it a point to continually push the envelope, whether it’s with Slapform.com or StudyMonkey.ai. If you’re curious about how I keep the innovation juices flowing, I dive deeper into this in my blog post. Spoiler: it involves a lot of trial and error.

But what about the future, you ask? Well, I’m more pumped than ever to see where this journey takes me next. I’ve got a few projects in the pipeline that I’m itching to unveil. Trust me, they’re going to be game-changers. My aim is to continue expanding my solopreneur empire, possibly even beyond the digital realm. And if you’re curious about my daily hustle and how I juggle multiple projects, check out my day in the life.

Finally, a word to the wise: never underestimate the power of productivity hacks. They’ve been my saving grace more times than I can count. If you’re a fellow solopreneur looking to maximize your efficiency, you might find my favorite productivity hacks particularly useful.

So, here’s to the lessons learned, the challenges overcome, and the thrilling adventures that lie ahead. Let’s keep pushing the boundaries, one project at a time!

About

Follow my journey as a solopreneur, and my evolution from launching Somiibo, a single project, to expanding my empire with multiple innovative projects like Slapform.com, StudyMonkey.ai, and more