Ian Wiedenman blog

I grew my company ITW Creative Works from a start-up to a thriving creative development agency through strategic business growth and strong client relationships.

The Evolution of My Business: From One App to a Diverse Holding Company

The Evolution of My Business: From One App to a Diverse Holding Company
Marketing Business 11 min read 8 comments

Follow my journey as a solopreneur, and my evolution from launching Somiibo, a single project, to expanding my empire with multiple innovative projects like Slapform.com, StudyMonkey.ai, and more

Introduction: The Beginning of ITW Creative Works

Picture this: It’s 2017, and I’m Ian Wiedenman, armed with nothing but a laptop, a head full of ideas, and an unquenchable thirst for innovation. It was in this year that I decided to take the plunge and create ITW Creative Works, a parent company designed to house and nurture all my entrepreneurial ventures. Little did I know, this humble beginning would set the stage for a series of groundbreaking projects that would redefine automation and AI-driven solutions in the digital world.

Starting a business is like planting a seed. You water it, give it sunlight, and hope it grows into something magnificent. For me, ITW Creative Works was that seed. This parent company was not just a holding entity; it was the fertile ground where my dreams took root and began to flourish. The vision was clear: to develop innovative applications and software solutions that cater to a wide range of needs, from social media automation to AI tutoring.

My first brainchild under ITW Creative Works was Somiibo, a pioneering social media automation tool that quickly gained traction and became my first profitable venture. It was a thrilling rollercoaster ride filled with late nights, endless code, and the occasional “aha” moment that made it all worthwhile. Somiibo’s success was the catalyst that propelled me to explore new horizons and diversify my portfolio.

But why stop at one success story? With the momentum from Somiibo, I launched Slapform, a seamless contact form management system designed to simplify and streamline communication for businesses. This was followed by the creation of StudyMonkey.ai, an AI-powered tutoring service aimed at revolutionizing how students learn and interact with educational content.

Each project brought its own set of challenges and rewards, but the core philosophy remained unchanged: to innovate, create, and deliver value. The journey from Somiibo to Slapform, and beyond, has been an exhilarating adventure, full of learning experiences and growth opportunities.

As I look back on the evolution of ITW Creative Works, I can’t help but feel a sense of pride and excitement for what’s to come. The future holds endless possibilities, and I’m eager to continue this journey of innovation and creativity, one groundbreaking project at a time.

The Birth of Somiibo: Pioneering Social Media Automation

Ah, 2017 – what a year! It feels like just yesterday that I, embarked on the entrepreneurial rollercoaster, clutching my laptop and an ever-expanding to-do list. ITW Creative Works, my brainchild, was born out of a desire to house all my ambitious projects under one digital roof. With caffeine-fueled nights and a sprinkle of innovation, the first jewel in ITW’s crown came to life: Somiibo.

Somiibo was not just a project; it was a revolution in the realm of social media automation. Imagine having a digital assistant that could handle all the tedious tasks of social media management while you focused on what truly mattered – creating engaging content and connecting with your audience. That’s precisely what Somiibo aimed to do. With its suite of automation tools, users could schedule posts, engage with followers, and analyze their social media performance without breaking a sweat.

The journey to creating Somiibo was filled with exhilarating challenges and learning curves. As a solopreneur specializing in app development and software engineering, I was no stranger to the technical aspects. However, the real test was in understanding the nuanced needs of social media users and translating those needs into a seamless, intuitive platform.

One of the most gratifying moments was witnessing the diverse user base that Somiibo attracted. From fledgling influencers to established brands, everyone seemed to find value in the automation prowess of Somiibo. The platform not only saved users countless hours but also offered insights that were pivotal for growth in the digital landscape.

Creating Somiibo was like assembling a high-tech jigsaw puzzle where each piece – be it coding a new feature or tweaking the user interface – brought me a step closer to the perfect picture. The feedback from users was instrumental in refining the platform, and I made it a point to keep the communication channels wide open. After all, who better to guide the evolution of Somiibo than the very people who used it daily?

As the platform grew, so did my vision for ITW Creative Works. Somiibo had proven that with the right mix of innovation, user-centric design, and a dash of humor, tech solutions could significantly enhance productivity and user satisfaction. This success fueled my ambition to explore new horizons, leading to the birth of other exciting projects like Slapform and StudyMonkey.ai.

In retrospect, Somiibo was not just about pioneering social media automation; it was also about pioneering a mindset – one that embraced the blend of creativity and technology to solve everyday challenges. As I look back, I feel a sense of pride and exhilaration, knowing that this was just the beginning of a much larger adventure.

Expanding Horizons: Launching Slapform for Seamless Contact Management

The journey of ITW Creative Works didn’t stop with the success of Somiibo. I felt a stir of excitement—a zing in my entrepreneurial spirit that pushed me to explore new territories. Enter 2017, the year that marked the arrival of my brainchild, Slapform. The idea was simple: create a seamless, user-friendly contact management system that could revolutionize how businesses handle their communications. But simplicity can often be deceptive; behind the sleek interface of Slapform lies a powerhouse of functionality.

In the world of app development and software engineering, I’ve always been a stickler for efficiency. I wanted Slapform to be more than just another contact form manager. It needed to be intuitive, adaptable, and, most importantly, stress-free. Think of it as the Swiss Army knife for contact forms. You need a straightforward form for your website? Done. How about one that integrates with other platforms? Easy peasy. Slapform could do it all, and it did it with flair.

The launch of Slapform was like throwing a pebble into a pond; the ripples spread far and wide. Businesses began to see the value in a tool that could streamline their communication processes without the fuss. And let’s be honest, who doesn’t like a little less fuss in their lives? From small startups to larger enterprises, Slapform became the go-to solution for contact form management, handling everything from basic inquiries to complex customer interactions.

But it wasn’t just about the technical brilliance. The ethos behind Slapform was to make life easier for users—whether they were seasoned tech gurus or complete novices. The feedback I received was overwhelmingly positive, with users praising its simplicity and reliability. It was a testament to the philosophy that drives ITW Creative Works: innovation should serve the people, not the other way around.

As Slapform grew, so did my ambition. The success of this project fueled my desire to keep pushing the envelope. It was proof that with the right idea and execution, even a solopreneur like myself could make waves in the tech industry. And trust me, I was just getting started.

The launch of Slapform opened new doors and offered invaluable lessons in user experience and product development. It also set the stage for the next big thing on my list—StudyMonkey.ai, an innovative AI tutoring service that’s changing the game in education. But that’s a story for another section. For now, let’s just say that with Slapform, ITW Creative Works had firmly planted its flag in the vast landscape of digital solutions.

Innovative Learning: The Journey to StudyMonkey.ai

In the ever-evolving landscape of education, staying ahead of the curve is no small feat. The inspiration for StudyMonkey.ai emerged from a simple yet profound question: “How can we leverage technology to make learning more effective and enjoyable?” After years of pioneering social media automation with Somiibo and streamlining contact management through Slapform, it was time to venture into the realm of innovative learning solutions. As an app developer and software engineer, delving into AI-driven education seemed like the natural next step.

Creating StudyMonkey.ai wasn’t just about programming algorithms and developing user-friendly interfaces; it was about understanding the unique challenges faced by students and educators alike. The goal was to build an AI tutoring service that could adapt to individual learning styles, provide instant feedback, and make studying less of a chore and more of an engaging experience. We aimed to create a tool that could turn the traditional, often monotonous, learning process into something interactive and personalized.

The journey to StudyMonkey.ai was peppered with both triumphs and tribulations. From fine-tuning the AI to ensure it could handle a wide array of subjects to making sure the platform was accessible and intuitive, every step was a lesson in innovation. Our team dedicated countless hours to research and development, drawing inspiration from industry leaders and educational pioneers. One particularly insightful resource was this article from Entrepreneur, which provided invaluable advice on integrating AI into new ventures.

Furthermore, launching StudyMonkey.ai was a testament to the power of persistence and the importance of a solid foundation. Building on the success and insights gained from Somiibo and Slapform, we were able to navigate the complexities of the edtech industry with a degree of confidence and expertise. The experience taught us that while the journey of a solopreneur can be daunting, it is also incredibly rewarding when you see your vision come to life.

For anyone looking to embark on a similar path, whether it’s in software development, app creation, or any other entrepreneurial venture, I highly recommend reading this guide on starting a software company. It offers a wealth of knowledge that can help turn an ambitious idea into a successful reality.

As StudyMonkey.ai continues to grow, we remain committed to pushing the boundaries of what AI can achieve in the educational sector. The journey has only just begun, and we are excited to see where this innovative learning tool will take us next.

Looking Ahead: What’s Next for ITW Creative Works?

As I take a moment to reflect on the evolution of ITW Creative Works, from its humble beginnings in 2017 to the dynamic, multi-faceted enterprise it is today, I can’t help but feel a mix of excitement and anticipation for what’s next. The journey so far has been nothing short of a rollercoaster, with each twist and turn bringing new opportunities and challenges. So, what’s on the horizon for ITW Creative Works?

Firstly, our commitment to innovation remains unwavering. The tech landscape is ever-changing, and to stay ahead, we’re always on the lookout for the next big idea. Whether it’s enhancing the functionalities of Somiibo to stay ahead in the social media automation game or adding new features to Slapform to simplify contact management even further, innovation is our lifeblood. Speaking of which, did you know that HubSpot offers some fantastic resources for startups looking to innovate?

We’re also diving deeper into the realm of artificial intelligence with StudyMonkey.ai. The potential of AI in education is vast, and we’re just scratching the surface. The goal is to make learning more accessible, personalized, and efficient. Imagine a world where every student has a personal AI tutor that understands their learning style and adapts accordingly. That’s the future we’re aiming to build.

But it’s not just about new products. We’re also focusing on refining our existing ones. Continuous improvement is key to staying relevant in a competitive market. By gathering feedback from our users and staying abreast of the latest trends, we’re committed to delivering products that truly meet the needs of our audience.

Moreover, expanding our team is on the agenda. While being a solopreneur has its perks, there’s only so much one person can do. Bringing in fresh talent will not only help distribute the workload but also bring in new perspectives and ideas. It’s all about building a team that shares the same passion and vision for ITW Creative Works.

Financial growth is, of course, a significant part of our future plans. We’re exploring various avenues for funding and investment to fuel our growth. If you’re in the process of starting your own business, NerdWallet has some excellent advice on how to navigate the financial aspects.

Lastly, community engagement will be a big focus. Building a loyal community of users, partners, and supporters is crucial. Whether through social media, webinars, or community events, we’re dedicated to fostering strong relationships and giving back to the community that has supported us.

In conclusion, the future of ITW Creative Works is bright and full of possibilities. With a steadfast commitment to innovation, continuous improvement, and community engagement, we’re poised for even greater heights. So, buckle up and stay tuned for the next chapter in our exciting journey!


Follow my journey as a solopreneur, and my evolution from launching Somiibo, a single project, to expanding my empire with multiple innovative projects like Slapform.com, StudyMonkey.ai, and more