Ian Wiedenman blog

I grew my company ITW Creative Works from a start-up to a thriving creative development agency through strategic business growth and strong client relationships.

The Creative Process: How I Develop Innovative Ideas for New Projects

The Creative Process: How I Develop Innovative Ideas for New Projects
Innovation Creative Process Entrepreneurship 12 min read 2 comments

Discover how Ian Wiedenman, the creative mind behind innovative projects like Slapform.com and StudyMonkey.ai, develops and executes new ideas with a casual and personal approach.


My Journey into the World of Innovation

Hey there! I’m Ian Wiedenman, and if you’ve ever wondered how someone goes from launching a single project to, well, juggling a handful of innovative ventures, you’re in the right place. My adventure into the world of innovation has been nothing short of a rollercoaster ride – complete with unexpected turns, exhilarating highs, and a few loop-de-loops that I didn’t see coming.

It all started with Somiibo. Ah, Somiibo – my first baby. The idea was simple: create a tool that helps people automate their social media tasks. Easier said than done, right? But after countless late nights fueled by coffee and sheer determination, I launched it. And, lo and behold, people loved it! That initial success was the spark that ignited my passion for innovation.

But where did I go from there? Well, after the launch of Somiibo, I found myself constantly brimming with new ideas. It’s like once you open the floodgates, the ideas just keep pouring in. Some would pop up during a morning jog, others while I was stuck in traffic. Crazy, I know. But that’s the beauty of creativity – it strikes when you least expect it.

Expanding beyond Somiibo, I ventured into projects like Slapform.com and StudyMonkey.ai. Each new project brought its own set of challenges and lessons. For instance, with Slapform, I realized the importance of user feedback early on. Listening to what people needed helped shape the platform into a more user-friendly and efficient tool. It wasn’t just about creating something cool; it was about solving real problems.

And then there’s StudyMonkey.ai. Who knew that combining AI with study tools could be so fascinating? This project taught me the value of collaboration. Working with talented individuals who share your vision can turn a good idea into a great one. Plus, it’s always more fun to celebrate successes (and laugh at failures) with a team.

As a solopreneur, the journey hasn’t always been smooth sailing. There have been moments of doubt, nights where I questioned my sanity, and plenty of trial and error. But each stumble has been a stepping stone, guiding me toward something better. Innovation, after all, is about embracing the unknown and daring to think outside the box.

So, how did I get here? By staying curious, taking risks, and never settling for the status quo. The world of innovation is vast and ever-changing, and I’m excited to see where it takes me next. Who knows – maybe the next big idea is just around the corner, waiting to be discovered during my next coffee-fueled brainstorming session.

Stay tuned for more on how I turn these ideas into reality and tackle creative blocks. Trust me, it’s going to be a wild ride!

Where Do My Ideas Come From?

Ideas – they can be as elusive as a cat in a thunderstorm or as persistent as a toddler asking for candy. For me, they often strike in the most unexpected places. Picture this: I’m in the shower, the water cascading down, and suddenly, bam! An idea as clear as the Caribbean Sea hits me. It’s almost as if the steam lubricates the gears in my brain.

But it’s not always about random eureka moments. Sometimes, I have to dig deep, like a treasure hunter on a quest. One of my favorite techniques is daydreaming, or as I like to call it, “productive procrastination.” By letting my mind wander freely, I often stumble upon nuggets of inspiration. The trick is not to force it; let the ideas come to you naturally.

Conversations also play a pivotal role in my creative process. Whether it’s chatting with friends, colleagues, or even strangers, these interactions often spark new perspectives. You’d be surprised how a casual talk about the weather can lead to a groundbreaking idea for a new project. And then there are the times when I draw inspiration from other creative minds. Reading books, watching films, or even scrolling through social media can ignite a spark. It’s like a buffet of ideas – you pick and choose, mix and mash until something brilliant comes to life.

Of course, my experiences and interests are a goldmine. For instance, working on projects like Somiibo and Slapform.com has taught me the value of constant innovation. Every project feeds into the next, creating a continuous loop of creativity.

So, next time you’re struggling to come up with an idea, try one of these methods. And remember, inspiration is all around you; sometimes, you just need to look at the world through a different lens.

Brainstorming Techniques: Turning Ideas into Reality

Ah, brainstorming—the magical process where ideas float around like butterflies and, with a bit of finesse, land beautifully on a project plan. But let’s be real, sometimes brainstorming feels more like herding cats than catching butterflies. So, how do I manage to channel all this creative chaos into something tangible? Grab a cup of coffee, and let’s dive into my go-to techniques for turning those nebulous thoughts into actionable plans.

First things first, you’ve got to create the right environment. Imagine trying to summon your inner genius while sitting in a cluttered room with a mountain of laundry staring at you. Nope, that won’t do. I start by clearing my space, both physically and mentally. A clean desk, a blank notebook, and maybe a scented candle—these small tweaks can make a world of difference.

Once my environment is set, I let my mind wander. This is where the fun begins! I embrace randomness and spontaneity. Sometimes, the best ideas come when you’re least expecting them. Ever had a eureka moment in the shower? Exactly. To capture these fleeting thoughts, I always have a notepad or an app ready. Trust me, you don’t want to lose that million-dollar idea just because you couldn’t jot it down in time.

Now, onto the actual techniques. One of my favorites is mind mapping. It’s like creating a visual roadmap of your thoughts. Start with a central idea and branch out into related concepts. This method helps in seeing the bigger picture and how different ideas connect. Plus, it’s oddly satisfying to see your chaotic thoughts organized in a web of possibilities.

Another technique I swear by is the SCAMPER method. It’s an acronym for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. This technique encourages you to take an existing idea and tweak it in various ways. It’s like giving your brainstorming session a set of power-ups, transforming ordinary ideas into extraordinary ones.

But, brainstorming isn’t a solo sport. Sometimes, collaborating with others can spark ideas you wouldn’t have thought of on your own. I often bounce ideas off friends, colleagues, or even my dog—though he’s more of a listener than a contributor. Different perspectives can provide new angles and insights, making your ideas even more robust.

And let’s not forget about the digital age we’re living in. There are countless tools and platforms designed to aid brainstorming. For instance, I use platforms like Trello and Miro to organize my thoughts and collaborate with others in real-time. These tools provide a structured way to capture and refine ideas, making the whole process smoother.

But hey, don’t just take my word for it. Check out some of my other blog posts where I delve into what keeps me motivated as a solopreneur and my evolution as an innovator. They might give you more insights into how I tackle the brainstorming process and turn ideas into reality.

In the end, brainstorming is like planting a garden. It requires the right conditions, a bit of nurturing, and sometimes, a dash of patience. But when you see those ideas bloom into fully-fledged projects, it’s all worth it. So, next time you’re stuck in a creative rut, try out these techniques and watch your ideas come to life. Happy brainstorming!

Overcoming Creative Blocks: Tips and Tricks

Alright, let’s talk about the elephant in the room—creative blocks. We’ve all been there, right? You’re cruising along, ideas flowing like a river, and then—BAM!—you hit a wall. Suddenly, it’s like your brain’s a deserted island, and you’re scrambling to find even a single coconut of inspiration. But don’t worry, I’ve got a treasure map of tips and tricks to help you navigate these stormy seas.

First off, let’s address the elephant—why do these blocks happen? For me, it’s often a cocktail of stress, self-doubt, and overthinking. It’s like my brain decides to play a cruel game of hide-and-seek just when I need it to be a brainstorming machine. So, what’s a solopreneur to do?

One trick that always works for me is changing my environment. Seriously, a simple change of scenery can work wonders. If I’m stuck at my desk, I’ll grab my laptop and head to a cozy café or even just the backyard. Fresh air, a different view, and maybe a latte can do more for creativity than you’d think.

Another lifesaver is taking breaks. Yes, it sounds counterintuitive, but stepping away from a problem can actually help you solve it. I like to go for a short walk, do some yoga, or even watch a funny video. Laughter, after all, is a great way to shake off the mental cobwebs.

Speaking of shaking things up, let’s talk about diversifying your activities. Engaging in something completely unrelated to your main project can spark new ideas. For instance, I might dive into a book, doodle, or even play a video game. Believe it or not, sometimes innovation strikes when you’re least expecting it. If you’re curious about how diversification can impact your business, check out this blog post.

Collaboration is another fantastic way to break through creative blocks. Even if you’re a solopreneur like me, reaching out for a brainstorming session with a friend or fellow entrepreneur can open up new perspectives. They might see something you missed or offer a fresh idea that gets your gears turning again.

Now, let’s talk tools. I’m a huge fan of mind mapping software. It allows me to visually organize my thoughts and see connections I might miss otherwise. Sometimes, just laying out your ideas in a different format can provide the clarity you need.

And let’s not forget the power of routine. Establishing a creative routine can signal your brain that it’s time to get to work. For me, this involves a bit of morning meditation, a cup of coffee, and some light reading to get the juices flowing. It’s all about finding what works for you.

If you want more insights into maintaining creativity across multiple projects, you can dive deeper here.

Finally, give yourself permission to fail. Not every idea will be a home run, and that’s perfectly okay. Sometimes you have to wade through a swamp of mediocre concepts to find that one gem. The key is to keep pushing forward and not let the fear of failure paralyze you.

In the end, overcoming creative blocks is about being kind to yourself and staying persistent. Remember, even the most brilliant minds hit roadblocks—they just know how to navigate around them. So, next time you find yourself staring at a blank screen, take a deep breath, try some of these tricks, and know that your next big idea is just around the corner.

Feel free to explore more about how I manage multiple projects and find time for myself here. Happy creating!

Bringing It All Together: From Concept to Execution

Now, let’s dive into the nitty-gritty of transforming those brilliant ideas into tangible projects. It’s one thing to have a lightbulb moment, but it’s an entirely different ball game to bring that spark to life. I’ve been down this road more times than I can count, and trust me, it’s as thrilling as it is challenging.

Once an idea has marinated in my brain long enough, I start sketching out a rough plan. This isn’t your typical, rigid business plan—oh no, I like to keep things flexible. Think of it as a roadmap with plenty of scenic routes and detours. This plan includes everything from defining the project’s core objectives to figuring out the resources I’ll need. I also outline potential obstacles because, let’s face it, hiccups are inevitable.

Next up is the prototyping phase. This is where the real fun begins. I roll up my sleeves and dive into creating a basic, workable version of my idea. Whether it’s a new feature for StudyMonkey.ai or an entirely new platform like Slapform.com, the goal here is to test the waters without diving into the deep end just yet. This phase is all about experimentation—trial and error, tweaking, and refining until I have something that resembles my initial vision.

Collaboration plays a huge role at this stage. Even as a solopreneur, I believe in the power of feedback. I reach out to a trusted circle of peers and mentors for their insights. This external perspective is invaluable; they often spot things I might have overlooked. Plus, it’s always nice to bounce ideas off other creative minds. Read more about my collaborative process.

Once the prototype is in a good place, it’s time for the beta testing phase. I release the project to a small group of users to gather real-world feedback. This is where I uncover the hidden quirks and bugs that only users can find. Listening to their experiences helps me make the necessary adjustments before the big launch. It’s a bit like cooking a new recipe and having friends over to taste-test before serving it at a dinner party.

Finally, after all the fine-tuning, it’s showtime. Launching the project is a mix of excitement and nerves. There’s always that moment of holding your breath, wondering how it will be received. But once it’s out there, I shift focus to marketing and user engagement. Building a community around the project is crucial—keeping users engaged, gathering ongoing feedback, and continuously improving based on their needs and experiences.

And that, in a nutshell, is how I bring my ideas to life. It’s a journey filled with ups and downs, but seeing an idea evolve into something real and impactful? That’s the ultimate reward. If you’re curious about what keeps me driven through all these stages, check out my thoughts on staying motivated.

About

Follow my journey as a solopreneur, and my evolution from launching Somiibo, a single project, to expanding my empire with multiple innovative projects like Slapform.com, StudyMonkey.ai, and more